I love fonts, I can have an ad designed in no time and then take hours or even days to pick out the right font. But once you get the fonts that you just know are going to work, what do you do now?
Use them correctly! Let them do their job. Keep your headlines between 18 & 24 points for most projects and keep your body copy between 12 & 14 points. Every project is unique so don’t box yourself in, but follow the proven methods, make sure the fonts are clear and easy to read, that they fit the style and design of the project and that they enrich the experience not detract from it.
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