Author: lbanry

Creative Deliverable

Blogging: Content and Images (Pinterest & Instagram) The Real Estate Book has a team of quality writers, currently writing strong content, unfortunately it is all over the place and not targeting the correct, or any, audience. Directing content and images toward the younger new home buyer as blog articles and posts to Pinterest/Instagram, will give the reader a repository of information to share and bookmark.   Th3 Dreamer The new home buyer tends to be a little over ambition in their dreams of a new home, while at the same time being a bit cautious, not wanting to make a mistake or be taken advantage of. The Real Estate Book has a great opportunity to represent the home buyer, since they are not directly affiliated with a lender or a real estate agency. This gives the brand a unique position to have a voice of authority in the market, a voice the new home buyer can trust.   The Sherpa By focusing in on this unique opportunity, The Real Estate Book can embark on a journey with the new home buyer, men women and couples in their mid 20’s to mid 30’s. Like a dependable sherpa on a new journey that will be life changing, bad or good, but with the RIGHT guide transcendent. The starting point for a long life filled with great stories and happy endings.   The Referral When the...

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Creating an eBook…

Finally… a tutorial on how to create an eBook Several of you have asked for this and I keep telling you that I will post it, so here it is. Quick note: An eBook is basically a PDF that is laid out like a book but with interactive links, both URL and email links. It is a great  way to make your publication interactive. Step One – Compile your PDF’s Follow the steps in this post (click here) to see how to create a PDF booklet. Step Two – Convert existing links If your pages have email addresses or...

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How to get message across in 60 seconds

Getting the message across… I recently watched a 45 minute video called “Web Start-ups Pitching Their Companies” (watch video here). You may be asking how this applies to you… Here are 3 things I learned that I think can apply to any person or industry. #3 You are Unique Most of the time this is a good thing, but not in this case. What I mean is that you come from your own unique perception and honestly most people don’t care. This may sound harsh, but one thing I learned is that it is not all about me. When...

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Isolating Colors in Photoshop

Photoshop Tips & Tricks In this tutorial we will be isolating a pink bow on a picture of a new born baby and making the rest of the photo black and white. This same technique can be used to change the isolated color or applying number of other filters or adjustment to the selected area. (This works basically the same all the way back to Photoshop CS) If you have any questions or something doesn’t make sense please leave a note below, I will get back to you with any help I can...

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Ensuring Great Design

Principles for Great Design I recently listened to a podcast called: UIE (User Interface Engineering) Brain Sparks: Jared Spool – The Essential Principles Behind Great Design Principles (iTunes Link) . The podcast is about designing software and websites but I found the principles applicable to any kind of design. Here is what I learned: Establish specific principles that pertain directly to your design. Understand what you are designing and why you are designing it. Know how your design will be used down the road. Set up a goal that is visible to all involved. Be prepared to reach your...

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